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Henry and Edsel: The Creation of the Ford Empire (History)

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Henry and Edsel: The Creation of the Ford Empire (History)

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    Available in PDF Format | Henry and Edsel: The Creation of the Ford Empire (History).pdf | English
    Richard Bak (Author)
The epic struggle between a father and son and the building of a worldwide business empire
In this retelling of the story of the rise of Ford Motors, journalist Richard Bak offers a daring new perspective on the human drama that helped shape one of the world′:s great business empires. No dry corporate history, Henry and Edsel focuses on the epic battle of wills between the unyielding Henry Ford, his gifted son Edsel, and his 'second son,' the brutal and insidious Harry Bennet who rose from barroom brawler to become Henry′:s heir apparent. Bak dispels the common misperception of Edsel Ford as a weak and ineffectual manager, and explains that it was in fact Edsel′:s level–:headedness and imaginative business solutions and that allowed the company to survive the many challenges to its survival in the first half of the twentieth century. Timed to coincide with the 100th anniversary celebration of Ford Motor Company, Henry and Edsel is sure to be warmly received by history buffs and business readers.
Richard Bak (Detroit, MI) is a veteran journalist who has written widely on the Fords and the automobile industry.
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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 324 pages
  • Richard Bak (Author)
  • John Wiley Sons: 1 edition (12 Sept. 2003)
  • English
  • 4
  • Science Nature

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